Bigdigger: Start-up looking to build foundations for the digital future.

DISCIPLINES
Brand Identity

INDUSTRY
Technology
Business Consulting

YEAR
2023

Bigdigger is a tech consulting agency looking to lower the barriers of entry for small businesses to expand into the app space. Having built up a client base and reputation, David is looking for a visual identity to match his company culture of dependable, playful and transparent.

The block enclosure is a minimal representation of a front perpective of a digger bucket and gives the logo a stronger form while the type lightens the mark. "G" is repetitive letter in the name, therefore the type had to offset the heaviness of the letterform with a playful, lowercase tail that did not weigh it down.

Concept homepage a minimal, dependable and playful profile.

Colour palette theme: "build, block, pop!". Inspired by pop art with the use of bright primary colours that layer well.

Concept mobile web layout that optimised user experience.

Excerpt from style guide discussing colour usage

Christchurch, New Zealand

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breahnagibbons@gmail.com