UNOFFICIAL: Finesse for fitness.

DISCIPLINES
Logomark design
Logo Refinement
Merch Design
Brand Book
Strategy

INDUSTRY
Fitness

YEAR
2024

Unoffical Run Club is a business that literally hit-the-ground running. A fast-paced brand required slow, detailed attention & refinement. I consulted with the Fortem Media team on how to align the brand narrative to its visual identity and re-invented a logomark that would excite the masses.

In developing the brandmark, I worked with the Fortem Media team to create 3 core values that guided me to a visual direction of "familiar, forward, and expansive". Guided by their visual inspiration, I created a few concepts that explored different visual expressions of the keywords while being able to exist within their current branding.

Upon reviewing the existing branding, thier typemark was lacking personalisation as it was an unaltered font for the primary logo. I suggested to make a few typographical changes that would not significantly alter the mark or brand but overall match the visual direction of the brand. Creating consistent and leveled letterforms helped create more unity and personality.

Excerpts from the brand book.

Christchurch, New Zealand

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breahnagibbons@gmail.com