Lovemami: A brand 'N Sync.

DISCIPLINES
Rebrand
Brand Strategy
Animation
Social Icons
Clothing Label Design

INDUSTRY
Textiles and Merchandising

YEAR
2022

Melbourne fashion brand, Lovemami needed a brand refresh backed in strategy. Miranda liked her previous logo but understood the brand needed a full visual identity to accompany the business growth. I rebuilt the brand pillars with a persona and voice that supported the graphics and created several logomarks and patterns for mulitple usage forms. At the client's request, I simplified and resolved the letterforms in the logo while mantaining the youthful, flirty, and Y2K-inspired feel.

BRAND FOUNDATION

Through the strategy phase, I broke down the foundation of the business into: what, how, why. That was supported with competition research, persona creations, and re-written values/mission statements.

Christchurch, New Zealand

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breahnagibbons@gmail.com