Connected Finance: Making the connection without the cliché.

DISCIPLINES
Branding Identity

INDUSTRY
Finance

YEAR
2021

Longstanding Sydney finance brokers, Connected Finance,  needed a visual shake-up. This was a project I lead during my time at Whitefox Marketing Agency. The goal of the new identity was to modernise the brand to attract new customers while retaining their current client base. Correlating the re-brand goal with the direction in the brief, I broke it down into 3 visual cues: expertise, approachable, and relatable. Thus born a dynamic and fluid branding that utilised the requested organic colour scheme.

The Logomark: an arc. As a broker for homes, cars and more, they are facilitators for some of the most important stages of a person’s life. Growth internally and externally. They are part of an arc in someone’s life journey.

Christchurch, New Zealand

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breahnagibbons@gmail.com